TROPA, a multi-brand lifestyle store, houses a collective of distinctly local brands with a contemporary flair based in Makati and Siargao, Philippines. It brings together a handpicked collection of contemporary Filipino brands – from breezy summer staples to handcrafted homewares – that share a fresh take on tropical living beyond the usual tourist clichés.
I stepped in to help TROPA bring their unique retail experience online. Taking the lead on their digital presence, I designed and built a website that captures the same warmth and creativity you feel in their physical stores. The result is a digital space that lets their community of brands and customers connect in meaningful ways, while staying true to TROPA's distinctive style and values.
Fashion • Retail • E-commerce