Tropa Store

UI / UX • Frontend Development

TROPA, a multi-brand lifestyle store, houses a collective of distinctly local brands with a contemporary flair based in Makati and Siargao, Philippines. It brings together a handpicked collection of contemporary Filipino brands – from breezy summer staples to handcrafted homewares – that share a fresh take on tropical living beyond the usual tourist clichés.

I stepped in to help TROPA bring their unique retail experience online. Taking the lead on their digital presence, I designed and built a website that captures the same warmth and creativity you feel in their physical stores. The result is a digital space that lets their community of brands and customers connect in meaningful ways, while staying true to TROPA's distinctive style and values.

Sector

Fashion • Retail • E-commerce

Challenge

  • Translating the vibrant in-store experience into a compelling digital platform
  • Balancing multiple brand identities while maintaining a cohesive visual system
  • Creating an intuitive shopping experience across various devices

Role & Responsibilities

  • Led website design and development from concept to launch
  • Created responsive wireframes and interactive prototypes
  • Implemented custom e-commerce functionality and content management
  • Collaborated with stakeholders to align with brand vision
Explore all works
HOME
Explore all works
HOME

Say hello to your future designer