Pho Hoa has been crafting authentic Vietnamese noodle soup since 1983, growing from a small California shop into a global culinary presence. Their story, rooted in the Vietnamese-American immigrant experience, continues to expand as they bring their beloved phở to new communities around the world.

For their new location opening in Diliman, Quezon City, I created and animated a custom illustration that celebrates their arrival in the neighborhood. The piece captured the warmth and authenticity of their brand while adding a contemporary touch to their storytelling through social media.