Bundl

Brand Identity • Web Design

Bundl takes the overwhelm out of early parenthood by delivering sustainable essentials throughout baby's first year. Based in Los Angeles, they're reimagining how new parents shop for their little ones, offering a thoughtful subscription service that grows along with their child.

I worked with Bundl for a complete brand transformation, from visual identity to digital presence. The project encompassed a fresh brand system, custom illustrations, and a new website – all designed to make their sustainable parenting solutions more accessible and engaging for busy parents.

Sector

E-commerce • Sustainability • Parenting

Challenge

  • Creating a brand that resonates with conscious parents
  • Developing an intuitive system to showcase subscription options
  • Balancing playful elements with sophisticated functionality

Role & Responsibilities

  • Led complete brand redesign
  • Created custom illustration system
  • Designed and developed new website
  • Developed cohesive visual language across touchpoints
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