Sovern LA

Brand Identity (for Field Guide Los Angeles)

Sovern LA emerged as a vital space in West Adams, creating an intersectional community center that specifically supports Black and Indigenous women and gender non-binary individuals. Through subsidized creative and wellness programming, they're building a platform that empowers, heals, and eliminates barriers while amplifying BIWOC voices.

I worked closely with Sovern's founders to develop their visual identity, creating a logo that embodies their mission of fostering connection and growth. This extended into a series of engaging social media designs that help share their story, promote their programs, and build their community – from wellness workshops to art exhibitions and seasonal markets.

Sector

Community • Wellness • Non-profit

Challenge

  • Creating an inclusive visual identity that resonates with diverse communities
  • Developing a flexible design system for various program communications
  • Balancing professional polish with grassroots authenticity

Role & Responsibilities

  • Designed primary logo and identity system
  • Created social media templates and content
  • Developed visual guidelines for community communications
  • Collaborated with founders to align visuals with mission
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