ÁRAW

UI / UX Design • Shopify Development

Áraw brings vintage sophistication to tropical living, creating timeless pieces that blend past inspiration with modern sensibility. When they decided to elevate their digital presence by migrating from Wix to Shopify, they needed a partner who could preserve their minimal aesthetic while enhancing their e-commerce capabilities.

I guided Áraw through a complete platform transition, crafting a new online experience that reflects their refined approach to summer wear. The redesigned site creates a seamless journey through their collections, letting their premium fabrics and thoughtful designs take center stage while improving the overall shopping experience.

Sector

Fashion • Retail • E-commerce

Challenge

  • Migrating existing content while maintaining brand integrity
  • Creating an intuitive shopping experience for their collections
  • Balancing minimalist design with robust e-commerce features

Role & Responsibilities

  • Led end-to-end platform migration
  • Designed and developed new Shopify store
  • Managed product catalog transition
  • Implemented enhanced e-commerce functionality
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