SSERE (Italian for "wellness") is a weekly meal delivery service born from Chef Sarah Pachelli's years of experience as a nutritional personal chef in New York. The brand merges Italian culinary tradition with modern wellness, bringing nourishing, chef-crafted meals to New Yorkers' doorsteps.
Working through Field Guide Los Angeles, I created a logo inspired by intertwined pasta – a nod to both Italian cuisine and Chef Sarah's expertise. The design is complemented by a vibrant color palette of traditional Italian yellow and red, capturing the warmth and energy of authentic Italian cooking.
Food & Beverage • Wellness