SSERE

Logo Design (for Field Guide Los Angeles)

SSERE (Italian for "wellness") is a weekly meal delivery service born from Chef Sarah Pachelli's years of experience as a nutritional personal chef in New York. The brand merges Italian culinary tradition with modern wellness, bringing nourishing, chef-crafted meals to New Yorkers' doorsteps.

Working through Field Guide Los Angeles, I created a logo inspired by intertwined pasta – a nod to both Italian cuisine and Chef Sarah's expertise. The design is complemented by a vibrant color palette of traditional Italian yellow and red, capturing the warmth and energy of authentic Italian cooking.

Sector

Food & Beverage • Wellness

Challenge

  • Creating a mark that balances Italian heritage with modern wellness
  • Developing a simple yet meaningful logo that works across applications
  • Crafting a color palette that feels both authentic and contemporary

Role & Responsibilities

  • Designed primary logo
  • Developed brand color palette
  • Created logo usage guidelines
  • Delivered final brand assets
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