HI-LO, the beloved Culver City neighborhood liquor store, brought their curated approach to craft beverages to Long Beach. To announce this exciting expansion, they needed a way to introduce their community-focused spirit to a new neighborhood.

Working through Field Guide Los Angeles, I created and animated a custom illustration for their Instagram announcement. The piece captured HI-LO's friendly, approachable vibe while building anticipation for their new location, helping them connect with their future Long Beach neighbors through social media.