For the landmark opening of MUJI's largest Philippine store in March 2021, MUJI needed a digital campaign that would generate excitement while staying true to their minimalist philosophy. This project marked another collaboration with the beloved Japanese lifestyle brand.

I developed a comprehensive social media campaign that built anticipation for the store launch. Creating a mix of marketing content and custom illustrations, I helped tell the story of MUJI's expanding presence in the Philippines while maintaining their signature aesthetic of simplicity and purpose.