Therapy Cacao

Branding

Therapy Cacao is bringing a new perspective to Los Angeles' cafe culture, centered around the ancient healing properties of ceremonial cacao. They're creating a space where traditional cacao rituals meet modern wellness, offering an alternative to conventional coffee culture.

I developed their foundational brand identity, crafting a visual language that bridges sacred cacao traditions with contemporary cafe culture. The resulting design system respects the ceremonial nature of their core offering while creating an inviting, accessible brand for today's wellness-focused audience.

Sector

Food & Beverage • Wellness

Challenge

Creating a visual identity that honors ceremonial traditions
Balancing ancient healing practices with modern cafe culture
Developing a system that works across various touchpoints

Role & Responsibilities

Created primary logo and brand identity
Developed comprehensive visual system
Designed brand guidelines
Delivered core brand assets

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