The Things We Do

Brand Identity (for Field Guide Los Angeles)

THE THINGS WE DO stands as Los Angeles's premier beauty concept bar, championing bold confidence through preventative treatments and mindful self-care. When they needed their brand identity to match their innovative approach to beauty, they sought a fresh perspective that would reflect their commitment to transformation.

I partnered with them to craft a new visual identity that captures their essence. Drawing inspiration from the natural beauty they enhance, I developed a palette of muted skin tones accented with warm peach and orange hues. The redesign pairs modern typography with classic elements, while image-led designs showcase their transformative results, all wrapped in clean, contemporary graphics that tell their story with sophistication.

Sector

Beauty • Wellness • E-commerce

Challenge

Evolving the brand while maintaining its established reputation
Creating a versatile system that works across all touchpoints
Balancing clinical expertise with approachable aesthetics

Role & Responsibilities

Developed comprehensive brand strategy
Created new visual identity system
Designed brand guidelines and assets
Produced print and digital collateral

Explore all works
HOME
Explore all works
HOME

Say hello to your future designer