HI-LO brings a fresh approach to the neighborhood liquor store, creating an inclusive space in Culver City where everyday drinks meet craft discoveries. With their mission of "bringing good fun to the daily celebration," they've become more than a store – they're a community fixture where everyone finds their perfect pour.

For their latest venture, HI-LO Nouveau, I created and animated an illustration that captures their playful spirit. The piece was designed to engage their Instagram community, translating their approachable, celebratory vibe into a dynamic social media moment that announces their newest offering with style.