MUJI Philippines

Illustration

MUJI, Japan's beloved retailer of thoughtfully designed essentials, marked a milestone with the opening of their second-largest store in the Philippines. Known globally for their minimalist aesthetic and no-brand philosophy, they sought to celebrate this expansion with a touch of local creativity.

I was commissioned to create a series of special illustrations for their opening event, bringing my minimalist style to MUJI's visual world. These illustrations were transformed into collectible stickers and stamps, giving visitors a unique memento of the celebration while staying true to MUJI's clean, purposeful design ethos.

Sector

Retail • Lifestyle

Challenge

  • Balancing personal artistic style with MUJI's established aesthetic
  • Creating versatile designs that work across different formats
  • Developing illustrations that resonate with both brand and local audience

Role & Responsibilities

  • Created custom illustration series for store opening
  • Adapted designs for various promotional materials
  • Developed artwork for sticker and stamp production
  • Collaborated with MUJI team to align with brand guidelines
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