Sister Katie began at a dining room table in New York, where founder Katie Roach turned her passion for comfortable, everyday luxury into a women's ready-to-wear brand. Each collection tells a story through carefully crafted pieces that blend nostalgia with modern sophistication, designed to become the favorites you reach for again and again.

I worked with Katie to reimagine her brand's digital home, creating a website that mirrors the thoughtful simplicity of her designs. The new platform lets each collection's narrative unfold naturally, showcasing seasonal imagery and product stories in a way that makes online shopping feel as personal as visiting a carefully curated boutique.